In 1998, aspiring Japanese comedian Nasubi was cast in the reality show "Susunu! Denpa Shōnen." To his surprise, he was then forced to live naked and alone in a locked apartment, surviving only on food he could win from magazine sweepstakes.

For the next 15 months, he spent hours every day entering sweepstakes, ate uncooked rice and dog food, and resorted to having conversations with a stuffed animal — and he had no idea the whole ordeal was being broadcast live to 17 million viewers across Japan.
In 1998, aspiring Japanese comedian Nasubi was cast in the reality show "Susunu! Denpa Shōnen." To his surprise, he was then forced to live naked and alone in a locked apartment, surviving only on food he could win from magazine sweepstakes. For the next 15 months, he spent hours every day entering sweepstakes, ate uncooked rice and dog food, and resorted to having conversations with a stuffed animal — and he had no idea the whole ordeal was being broadcast live to 17 million viewers across Japan.
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